The cost of listing a job on popular job marketplaces varies depending on the platform and the features you choose. Here’s a breakdown of the typical costs for posting jobs on Indeed, LinkedIn, and other major job boards.
1. Indeed
- Pricing Model: Pay-per-click (PPC)
- Cost: Starts at $0.10 to $5 per click, depending on job type, location, and competition.
With Indeed’s sponsored listings, you set a daily budget for how much you’re willing to spend, with a minimum recommendation of around $5 per day. Sponsored jobs tend to perform better and remain visible for longer, while free listings may be pushed down the page quickly as more jobs are posted.
2. LinkedIn
- Pricing Model: Pay-per-click (PPC) or pay-per-application
- Cost: $5 to $15 per click on average, depending on factors like job location, title, and competition.
You can set a daily or total budget, and LinkedIn provides an estimated cost to reach the audience you’re targeting. Promoted job listings allow you to target candidates with specific skills or experience levels. LinkedIn also offers job slots through LinkedIn Recruiter, where prices start at around $1,500 per year for one slot, allowing you to post multiple jobs throughout the year.
3. Glassdoor
- Pricing Model: Generally packaged with Indeed, with PPC or pay-per-application options.
- Cost: Bundled pricing with Indeed, typically starting at around $5 per day for sponsored jobs.
Glassdoor listings are often sponsored through Indeed, as the two platforms are integrated. If you choose to sponsor jobs on Indeed, they’ll often appear on Glassdoor, allowing you to access a wider audience for one cost.
4. ZipRecruiter
- Pricing Model: Subscription-based
- Cost: Starts at $299 per month for a Standard plan (1 job post), with premium plans that allow multiple job postings at once and more visibility.
ZipRecruiter offers tiered plans with features like unlimited candidates and distribution across over 100 other job boards. Higher-level plans can cost up to $599 or more monthly, depending on the number of job postings and other services included.
5. Monster
- Pricing Model: Subscription-based
- Cost: $279 per month for 1 job, $399 per month for 3 jobs, and up to $649 per month for 5 jobs.
Monster’s plans are based on the number of active job postings and often include resume search capabilities. They also offer discounts on longer-term plans, which are ideal for companies hiring regularly.
6. Craigslist
- Pricing Model: Flat fee per listing
- Cost: $10 to $75 per job post, depending on the city.
Craigslist charges a one-time fee for each job post, which makes it affordable for small businesses, especially for local or regional job postings.
7. Facebook Jobs
- Pricing Model: Free, with optional pay-per-click boosts.
- Cost: Boosting a job post to reach a larger audience starts at around $5 per day.
Facebook Jobs lets you post for free, but you can pay to boost your job post for more visibility. This feature is beneficial for targeting specific demographics and local candidates.
Comparison Summary
- Free Options: Indeed (limited), Facebook, LinkedIn (with limited visibility), Craigslist (affordable in smaller regions).
- Budget-Friendly: Craigslist, ZipRecruiter (basic plans), Facebook with low-cost boosts.
- Higher Reach & Targeting: LinkedIn, Indeed (sponsored), ZipRecruiter (premium plans).
- Monthly Subscriptions: ZipRecruiter, Monster, offering consistent listings with more features.
Additional Considerations
- Pay-per-click costs can quickly add up, especially for high-demand jobs in competitive locations, so budget planning is essential.
- Long-term hiring needs might benefit from monthly or annual subscription plans (like those on Monster or LinkedIn), which offer a fixed cost for ongoing listings.
- Free listings on platforms like Facebook and Craigslist can work well for small businesses or local job searches but may require boosting for wider visibility.
Each platform has distinct advantages depending on your hiring goals, so it’s often worthwhile to test a few and determine which yields the best results for your budget.