SEMrush is a powerful tool for SEO, PPC, and content marketing professionals, offering a comprehensive suite of features for businesses of all sizes. With three main pricing plans—Pro, Guru, and Business—the cost varies depending on the features and scale of use. Here’s an extensive look at the pricing, features, add-ons, and competitors to help you decide if SEMrush is right for you.
SEMrush Pricing Plans
Plan |
Monthly Cost (USD) |
Annual Cost (USD/Month) |
Features |
|---|---|---|---|
Pro |
$119.95 |
$99.95 |
Best for freelancers and startups; includes 5 projects, 500 keywords, and basic analytics |
Guru |
$229.95 |
$191.62 |
Adds content marketing tools, historical data, 15 projects, and 1,500 keywords |
Business |
$449.95 |
$374.95 |
Designed for large businesses; includes 40 projects, API access, and advanced tools |
Key Features by Plan:
- Pro Plan: Ideal for solo entrepreneurs or small startups needing essential SEO, PPC, and keyword tracking tools.
- Guru Plan: Popular among marketing agencies and mid-sized businesses, offering branded reports, historical data, and advanced content marketing tools.
- Business Plan: Tailored for large organizations managing multiple websites and clients, with higher limits on tracked keywords, advanced analytics, and API integration.
Add-Ons and Additional Costs
Add-On |
Monthly Cost (USD) |
Features |
|---|---|---|
SEMrush Trends |
$200 |
Advanced market and competitor analytics. |
Local SEO Toolkit |
$20 – $40 |
Track local rankings and manage business listings |
Agency Growth Kit |
$100 |
Includes white-label reports and client management tools |
Additional user accounts are also available at a cost of $45 to $100 per user, depending on the plan.
Competitor Comparison
Tool |
Starting Price (USD) |
Mid-Tier Plan Price (USD) |
Key Features |
|---|---|---|---|
Ahrefs |
$99 |
$179 |
Advanced backlink analysis and content tools |
Moz Pro |
$99 |
$179 |
Focused on keyword research and site auditing. |
SE Ranking |
$31 |
$71 |
Affordable alternative with solid keyword tracking capabilities. |
Serpstat |
$69 |
$119 |
Strong all-in-one SEO toolkit with competitive pricing. |
SEMrush stands out due to its breadth of tools and integrations, making it ideal for enterprises or agencies needing comprehensive solutions. However, competitors like Ahrefs excel in backlink analysis, and SE Ranking offers more budget-friendly options for small businesses.
Why SEMrush Is Worth It
- All-in-One Platform: SEMrush combines SEO, PPC, social media tracking, and content marketing tools in one dashboard.
- Advanced Features: The Guru and Business plans include tools like historical data and API integration, invaluable for large campaigns.
- Customization: Add-ons and multi-user options allow businesses to scale their use of SEMrush as they grow.
- Competitor Insights: SEMrush’s competitive analysis tools help identify gaps and opportunities in your market.
SEMrush’s pricing reflects its position as a premium tool for SEO and marketing professionals. Starting at $119.95/month, it’s an investment, but its powerful features can make a significant difference for businesses looking to dominate search rankings. For small businesses, the Pro plan provides essential tools, while agencies will benefit most from the Guru or Business plans.
For more details, explore SEMrush’s offerings on their official site. If you’re comparing options, check out competitors like Ahrefs and SE Ranking to see which best fits your needs and budget